Marketing
Marketing for products that already exist.
Consulting to position, communicate and sell a physical or digital product better, with clear priorities and a verifiable action plan.
- 01
Positioning
Who the customer is, which problem the product solves and how it differs from equivalent products.
- 02
Offer and price
Offer structure, price bands and comparison with the reference market.
- 03
Channels
Choice and priority of sales and communication channels: marketplaces, e-commerce, distribution, content.
- 04
Content and materials
Product sheets, landing pages, video and sales materials, with checked generative tools.
- 05
Action plan
Calendar, responsibilities and measurement indicators agreed before execution.
What is delivered
- Positioning and offer document
- Prioritised action plan
- Agreed sales materials
Link with the product
When marketing accompanies product development, positioning guides the specifications: target price, features and packaging are decided together.